Belle Amie – Girls Up (music video)

In one of the odder turns in my life, I landed a directing gig for X-Factor’s Belle Amie and their first single. I was approached by producer Mouktar Mohammed who asked me to come up with a concept and aid in the post-production.

I came up with a pop-centric idea that centred around a positive self-image message (and some pretty visuals).

Had lots of fun overall, and the cast and crew were lovely to work with.